We teamed up with Hasbro to bring Marvel’s Spider-Man and Venom toys to life in a commercial that feels just as epic as the Marvel universe. The concept? An ordinary backyard transforms into the ultimate battleground when two kids face off—one as Spider-Man, the other as Venom.

Their mission: race through a homemade obstacle course to reach the Liquid Shifter Spider-Man figure and decide his fate—hero or villain. Along the way, product-forward storytelling keeps the action front and center: from the stretchy “saliva” of the Venom Blaster to the 2-in-1 Super Web Slinger and the glow of Venom’s mask.

Cinematic close-ups, slow-motion web-slinging, and a reimagined yard filled with forts, barricades, and launch zones make the showdown feel larger than life—while still rooted in the playful imagination of kids at home.