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Heroes vs. Villains: A Marvel Showdown for Hasbro’s TV Commercial

Branded Content

Video Production

Set Design

TV Commercial

The Brief

We teamed up with Hasbro to bring Marvel’s Spider-Man and Venom toys to life in a commercial that feels just as epic as the Marvel universe. The concept? An ordinary backyard transforms into the ultimate battleground when two kids face off—one as Spider-Man, the other as Venom.

Their mission: race through a homemade obstacle course to reach the Liquid Shifter Spider-Man figure and decide his fate—hero or villain. Along the way, product-forward storytelling keeps the action front and center: from the stretchy “saliva” of the Venom Blaster to the 2-in-1 Super Web Slinger and the glow of Venom’s mask.

Cinematic close-ups, slow-motion web-slinging, and a reimagined yard filled with forts, barricades, and launch zones make the showdown feel larger than life—while still rooted in the playful imagination of kids at home.

Hero Video

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Two children wearing superhero masks giving high five outside a house with a window, symbolizing a superhero versus villain theme.

Social Edits

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Child wearing a Spider-Man mask and gloves, holding a dart gun, aiming it forward, in a backyard with a wooden fence and brick wall.
Person wearing a black superhero mask with white and green detailing, looking directly at the camera. The background is dark, with a visible gray fabric on the left side. Overlay text reads 'Hasbro', 'Superheroes vs. Villains - 15s B-Roll', and a play button icon in the center.
A child wearing a purple shirt holding a Spider-Man action figure, with the Hasbro logo and text "Superheroes vs. Villains - 6s Liquid Shifter" on a video play button overlay.
A Spider-Man action figure with intricate black, blue, and red costume, set against a dark background, with Hasbro logo and the text 'Superheroes vs. Villains - 15s Liquid Shifter'.

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Behind the Scenes

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A woman helping a young boy put on a Spider-Man mask in a backyard with film equipment and a large white screen in the background.
Filming crew under a black tent in a backyard, preparing a scene with professional camera equipment on a sunny day with a blue sky and some clouds, in front of a white house with large windows and a wooden fence.
People filming children playing outdoor activities with a camera and equipment on a sunny day in a backyard with trees and a wooden fence.
Filmmaking crew setting up camera equipment outdoors on a grassy backyard with trees and a cloudy sky.
A film crew working outdoors on a sunny day, setting up lighting and camera equipment on a grassy lawn with trees and a wooden fence in the background.
Filmmakers on a green lawn with large camera equipment, crew members working on a film set, surrounded by trees and a blue sky with clouds.
A woman with brown hair smiling and holding a coffee cup and some papers stands on a green lawn during outdoor filming, with film crew and equipment in the background, under a partly cloudy sky.
People filming a backyard scene for a video or film production, with rigging equipment set up on grass, children and adults overseeing the scene, and a blue tarp on the ground.
Two men standing outdoors next to a professional film camera on a dolly, smiling and giving thumbs up. Other crew members in the background with equipment, green trees, blue sky with clouds.
Behind the scenes of a film shoot in a backyard, with crew members and equipment, a person wearing a black t-shirt with funny text about coffee, lunch, and wrapping up the shoot.
Filming crew setting up equipment in a backyard for a production, with large lighting panels, camera, and crew members preparing the shot.
Filming scene in a backyard with film crew, director, and boy with remote control drone, on sunny day with blue sky and trees.
Three men filming with a professional camera mounted on a dolly in a backyard with green grass, tall trees, and a blue sky with clouds.
People working on a film or photo shoot outdoors, with lighting and reflectors, and a blue sky with clouds overhead.
A person sitting inside a purple tent with woven wicker sides and purple drapes, holding a phone to their ear, outdoors on a grassy area.
Three friends smiling and taking a selfie in a backyard on a sunny day, with trees, a wooden fence, and playground equipment in the background.
Two men smiling and taking a selfie outdoors in front of a wooden playset, with one man waving at the camera.

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