Our Chicago crew teamed up with Dial Soap to create a live-action commercial that puts a modern spin on one of the brand’s classic spots. The goal was to keep the original idea people remember, while making it feel more natural, relatable, and built for today’s audience.

The whole thing plays off one of those tiny moments you wish you hadn’t seen… but definitely can’t forget once you do. We let the visual irony do the heavy lifting, holding on the “ick” factor just long enough for the payoff to hit. Simple setup, relatable reaction, and the kind of concept that sticks in your head long after the spot ends.