We teamed up with Dial Soap and headed to Chicago to create a live-action content suite that reimagines one of their classic commercials for today. The goal was to keep the core idea intact while making it feel more modern, relatable, and built for how people watch content now.

It all centers around one of those small, slightly gross moments you wish you didn’t notice… but can’t unsee. We keep it simple, let it play out, and give it just enough time to land before the line hits. You already know where it’s going, but it still gets you.