Purex logo in white text on a black background.

Purex in Action: Dependable Clean, Captured on Camera

Video Production

Photography

Product Campaign

Content Library

Project Brief

For this commercial campaign project with Purex, we created a full gallery of live-action photo and video content that captures the dependable clean of their products. Anchored by a dynamic 30-second hero video, the campaign focuses on product efficiency with a scenario that every parent knows all too well - the perfectly rehearsed routine of washing your kids soccer jersey. We captured life-like moments that highlight the benefits of the full product line in a way that's both relatable and engaging. Clean, fresh, and scroll-stopping!

Video Content

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Photo Content

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A woman pouring liquid laundry detergent into a washing machine in a laundry room with a plant and folded towels on the counter.
Three bottles of Purex laundry detergent on a white surface against a white beadboard wall, including a white bottle of Free & Clear, a blue bottle with Mountain Breeze scent, and a green bottle of Natural Elements.
A woman loading laundry detergent into a washing machine in a bright laundry room.
A woman and a boy are doing laundry together in a laundry room. The woman is holding a blue shirt and the boy is smelling it.
A bottle of Purex Crystals Fresh Vibes fabric softener on a light-colored countertop, with neatly folded pink and beige clothing and a potted plant in the background.
A woman and a young boy sitting on a couch, smiling and talking to each other in a bright living room.
A woman and a young boy sitting on a couch, with the boy handing the woman a folded blanket or towel, smiling in a bright living room with large windows and natural light.
Green bottle of Purex Natural Elements linen and lilies laundry detergent on a white surface with folded towels and a wicker basket in the background.
A woman and a young boy sitting on a sofa, smiling and talking, with the boy holding a soccer ball, in a bright living room.
A woman and a young boy are doing laundry together in a laundry room. The woman is kneeling next to a front-loading washing machine and holding a blue piece of clothing. The boy is smiling and holding the clothing, standing beside the woman. On top o
A woman and a young boy sitting on a beige couch, talking and smiling, with colorful pillows behind them in a bright living room.
A woman gives a boy a blue sports jersey in a laundry room, with washing machines underneath a countertop and folded clothes in a basket.
A young boy holding a blue blanket or sheet up in the air while a woman, likely his mother, stands in front of him with her back to the camera, inside a bright room with large windows and green plants.
A bottle of Purex 4-in-1 Brightening & Whitening laundry detergent with fresh mountain breeze scent, placed on a kitchen countertop next to a stack of towels and a decorative vase.
A woman and a young boy sitting on a sofa, smiling and talking, with the woman holding a folded white blanket.

Behind the Scenes

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Filming a commercial or video in a laundry room with a young boy sitting on a washing machine and a woman handing him a blue bag. Crew members and a camera are visible.
assortment of Purex laundry detergents and fabric softeners on a beige kitchen countertop with a person holding a notebook or planner.
A man wearing headphones is standing behind a professional camera on a tripod, set up in a kitchen. The camera is directed forward, and the man is looking to his right with his hands clasped in front of him. There is a woman working on a laptop in th
Behind the scenes of a film or photo shoot, with a woman and a boy on set, a camera, and people working with phones and equipment in a bright room with a large map on the wall.
Two men with headsets and a camera are filming a person explaining in a laundry room with washer and dryer.
A man standing inside the house near a blue door, talking or explaining something, with professional film equipment set up on a tripod filming him, and outside view of a van and dried plants through the window.
A charcuterie board with assorted cheeses, cured meats, grapes, strawberries, nuts, and crackers, laid out on a wooden board, with small labels for some items, set in a home kitchen near a window.
Two men are filming with a large professional camera in a kitchen, while a young girl looks on in the background.
A smiling man sits on a wooden box holding a professional camera stabilizer rig, surrounded by film equipment, with crew members and gear in a brightly lit room with light blue walls.
A person standing next to a washing machine with a camera mounted on a stabilizer setup in front of it, possibly filming or photographing it.
Living room with a large beige sectional sofa, dark and light throw pillows, a white blanket, and a plush toy, situated on a blue patterned area rug in front of a window with cream curtains, and a soccer ball on the right side of the rug.
Film crew filming a scene in a kitchen with a woman and a boy at the counter. The woman is smiling, and the boy is looking forward with a neutral expression. A camera operator is in the foreground, recording the scene.
A happy family of three taking a selfie in a bright, modern kitchen. The father is wearing a dark green shirt on the left and is smiling. The son, sitting on the kitchen counter, is holding a magazine and smiling. The mother, standing at the kitchen

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“With a tight schedule and quick turn-around requirements, the team was able to deliver everything we were looking for. The video was beautifully shot and perfectly captured our vision perfectly.”

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