Kids Try Natures Path EnviroKidz Cereal

Project Brief

For this Natures Path shoot, we featured real kids reacting to EnviroKidz cereals. We invited seven kids into the studio and filmed their honest, unscripted reactions—all against a simple colored backdrop with a wooden table to keep the focus on the product. To make the kids feel at home (and align with the brand’s animal theme), they each brought their favourite stuffed animal along. We kept things strategic with budget, filming everything in just half a day, and from that, we created a treasure trove of content ready to be used across ads and social.

A young boy sitting at a wooden table, holding a yellow bowl and a spoon, with a stuffed animal and cereal box nearby against a purple background.

Three young girls sitting at a wooden table during a video shoot, with two yellow bowls of cereal. The girl on the left is leaning over her bowl, the girl in the middle is smiling and holding a spoon, and the girl on the right is holding her bowl wit

A young girl with braided hair giving a thumbs-up while sitting at a wooden table with a yellow bowl of cereal, pink owl-shaped plush toy, and a box of Choco Chimps cereal against a purple background.

A young girl sitting at a wooden table with a yellow bowl of Cheerios in front of her, holding a spoon, with a stuffed dog and a cereal box nearby, against a purple background.

A young girl with light brown hair in a pink sleeveless top sitting at a wooden table with a yellow bowl of cereal, a plush unicorn toy, and a box of cereal nearby.

A young girl with curly blonde hair, wearing a pink headband and a colorful ruffled dress, stands at a wooden table against a purple background. She holds her hands together over a yellow bowl of cereal with chocolate-colored pieces, with a spoon ins

A young girl with a pink headband and a colorful ruffled dress sits at a wooden table with a yellow bowl of chocolate cereal and a stuffed dog. There is a box of Choco Chimps cereal on the right and a purple background behind her.

A young girl with dark hair, wearing a denim jacket, is sitting at a wooden table, eating cereal from a yellow bowl. To her right is a box of Panda Puffs cereal, featuring a panda bear on the packaging. To her left is a plush toy that resembles a cut

Three young girls sitting at a wooden table with yellow bowls of cereal, surrounded by filming equipment with a purple backdrop behind them.

A young boy with short, light brown hair sitting at a wooden table, holding a yellow bowl with a spoon inside, next to a box of Choco Chimps cereal and a stuffed monkey toy.

A yellow bowl on a wooden surface filled with multicolored cereal loops that are scattered around the bowl.

A boy with short curly hair wearing a shark-patterned shirt sits at a wooden table, holding a yellow bowl of cereal and a spoon. To his left is a Pikachu plush toy, and to his right is a box of Leap' Lemurs cereal.

A young girl with long dark hair and a denim jacket sitting at a wooden table, holding a yellow bowl of puffed cereal, with a large pink plush bunny toy and a box of Panda Puffs cereal on either side.

Young girl with braided hair giving a thumbs-up while sitting at a wooden table. In front of her is a yellow bowl of cereal, with a box of chocolate Choco Chimp cereal and a pink owl-shaped plush toy on either side.

Young girl sitting at a wooden table with a stuffed white teddy bear on her left and a box of panda-shaped puffed cereal on her right, with a yellow bowl of cereal in front of her. The girl has a serious expression, wearing a floral dress.

A young girl with shoulder-length brown hair wearing a pink ruffled shirt sitting at a wooden table with a yellow bowl of cereal, a plush unicorn toy, and a box of cereal nearby against a purple background.

A young boy sitting at a wooden table, holding a yellow bowl of cereal with a spoon, wearing a shark print shirt, with a Pikachu plush toy on his left and a box of Leap' Emurs cereal on his right, against a purple background.

Three young girls sitting at a wooden table, eating cereal from yellow bowls, with a purple wall in the background.

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