A Global Broadcast Commercial Fueled by Real Life Family Fun

Hasbro logo featuring a blue and teal background with the word 'Hasbro' written in white, stylized text, and a smiling face incorporated into the design.

Creative Concept

Video Production

Product Brand

Commercial

The Brief

We teamed up with Hasbro to create a global broadcast spot inspired by a real family tradition, The Hat, a handmade crown of shame passed to whoever loses game night.

Built around loud, competitive, laugh out loud moments, the concept drops viewers into the middle of a buzzing kitchen table as Operation, Connect 4 Frenzy, and Jenga spark playful rivalries and real reactions.

With fast cuts, energetic gameplay, and a warm, dry humoured voiceover, the global broadcast commercial captures what game night actually looks like and why these moments bring families together through genuine fun.

Hero Video

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A group of people, including children and adults, gathered around a wooden table playing a game with colored discs, in a cozy room decorated with string lights, lamps, and a plant, during a Hasbro Games Night.

Social Edits

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Children playing a game of Operation on a wooden table with coffee mugs nearby.
Two children playing Jenga during a Hasbro Games Night, with a stacked wooden Jenga tower in the foreground and two children smiling and watching in the background.
A young man in a plaid shirt, sitting at a wooden table with a wooden paneled wall behind him, holding a yellow game piece. A person's arm is reaching over the table, holding a red game piece. The image is overlaid with the words 'Hasbro' and 'Connect 4 Frenzy' logo, and text indicating it is from a video titled 'Hasbro Games Night - Connect 4 Frenzy 15s'.
Close-up of someone holding a blue electrical test probe over a game board for Hasbro Games Night - Operation 6s, with visible colorful cartoon characters and game pieces.
Three people playing Jenga, an elderly woman with red glasses, a man with a hand on his face, and a young woman, sitting around a table with a mobile phone, under warm lighting with string lights in the background.
A colorful Connect 4 game on a wooden surface with yellow and red game pieces in motion, some on the game grid and others falling into the slots.

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Behind the Scenes

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Photo of board games on a wooden table, including Operation, Jenga, and Connect 4 Frenzy, with a festive string light in the background.
Festive Christmas hat decorated with googly eyes, holly leaves, red berries, gold and red flowers, snowflake ornaments, and other holiday decorations.
A camera monitor showing a man with white hair and a white t-shirt, standing behind a table with a box of Jenga.
A man wearing a white t-shirt with colorful dancing figures and a camouflage baseball cap is operating a professional film camera on a studio set. The scene includes a wooden-paneled wall, a vintage wooden chair with a white ribbon, and a table with
A behind-the-scenes look at a film or photo shoot taking place in a cozy, wood-paneled dining room. Five people are seated at a wooden table, with one woman leaning over to adjust something. There are various film production equipment, including came
Film crew filming a scene around a dining table in a cozy room with wooden paneling, with equipment and crew members operating cameras and lights.
Filming crew setting up for a video shoot around a wooden dining table, with a camera mounted on a large rig, a person operating the camera, another person holding a box, and a third person sitting nearby in front of a black curtain backdrop in a dim
A large group of people gathered outdoors on a paved area, smiling and posing for a photo with trees and greenery in the background, and some umbrellas on the right side.

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