Creative OOH Billboard Ads for Häagen-Dazs Ice Cream

Billboards

Photography

Creative Ads

Casting

Project Brief

For our Häagen-Dazs spec shoot, we crafted a playful OOH campaign centered around their Ruby Cacao flavor. The concept featured a businesswoman and a child—her younger self—bridging the joy of childhood with the sophistication of adulthood.

We kept things budget-friendly by shooting everything in-studio, using colored backdrops and minimal props to spotlight the product. With vibrant visuals and a nod to the brand’s signature pinks, we delivered a set of dynamic billboard-ready images that bring Ruby Cacao to life with style and simplicity.

A large outdoor advertisement for Häagen-Dazs ice cream featuring a young girl in pink clothes with sunglasses, sitting in a chair and holding an ice cream cone, with a pink background and text reading 'Flavours As Bold As Her That's Dazs'.
Advertisement for Häagen-Dazs featuring a woman and a girl in pink, with the text "Sweet DREAMS" and "That's Dȧzs" on a pink background at a bus stop on a city street, with yellow taxis and buildings in the background.
An outdoor advertising billboard for Häagen-Dazs featuring a woman with red hair wearing white, sitting on a yellow chair, wearing white sunglasses and holding a popsicle. The background of the billboard is pink with large pink leaves in a flower pot
An advertising column featuring an advertisement for Häagen-Dazs ice cream. The ad shows a woman and a young girl in pink outfits and sunglasses, sitting on a pink chair, holding ice cream cones, and smiling. The background of the ad is pink with the
A large, pink advertisement billboard featuring a woman and a young girl, both wearing pink sunglasses and pink outfits, sitting on a pink chair. The billboard has the text "BOSS'N Since Pre-K" and "That's Dazs," with a Häagen-Dazs logo at the bottom
Häagen-Dazs ice cream advertisement featuring a young girl wearing sunglasses, sitting on a chair, with pink plants and a book around her. The background is pink and the text reads, 'FLAVOURS As Bold As That’s Dazz.'
Pink billboard advertisement for Häagen-Dazs ice cream featuring a woman in a pink suit sitting on a pink chair, talking on the phone, with the text 'SWEET SUCCESS in every Bite That's Dãzs' and a pink plant in a pink box.
Outdoor digital billboard advertising Häagen-Dazs ice cream, featuring a woman in pink clothing and a girl sitting on a pink sofa with pink decor, promoting a Daz campaign. The background includes trees and a bench.
Pink advertisement display featuring a young girl with reddish hair wearing sunglasses and a pink dress, sitting on a chair and holding a pink ice cream, with the text 'Boss'n Pre-k That's Dázs' and the Häagen-Dazs logo at the bottom.
A young girl sitting in a pink chair holding a pink popsicle and a pink fluffy lollipop against a pink background with pink decorative plants, wearing white sunglasses and pink pajamas. The text on the image reads, "BOSS'N Since Pre-K That's Dazs" wi
A woman in a pink suit sitting on a pink chair, holding a pink ice cream and a pink phone against a pink background with a pink plant and a pink handbag nearby. Text reads 'Boss Moves, Sweet Moments, That's Dazs' and Häagen-Dazs logo.
A young girl sitting on a pink armchair with pink sunglasses, holding a popsicle and a fluffy stick. She is surrounded by pink decorative plants and a pink background with text that says 'Flavours As Bold As Her That's Dazs' and the Häagen-Dazs logo.
A woman and a young girl, both wearing white sunglasses, are sitting on a beige chair with pink background, surrounded by pink plants. They are dressed in matching pink outfits, smiling with ice cream, with the woman holding a tub of Häagen-Dazs ice
A woman in a pink suit sitting on a pink chair, talking on a pink phone, holding a pink spatula, with a pink flower and a pink handbag nearby. The background is pink with text that reads 'SWEET SUCCESS' and 'In every Bite', and a logo at the bottom f
Advertisement featuring a woman and a young girl, both dressed in pink, sitting on a pink chair against a pink background. The woman is holding a tub of Häagen-Dazs ice cream, and both are smiling at each other. The text says, "Boss moves start with
A woman and a young girl sit on a pink chair with a pink backdrop and pink plants. The woman is holding a container of Häagen-Dazs ice cream and is smiling, wearing a pink suit and pink high heels. The girl is dressed in pink pajamas and is looking u

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