We teamed up with Dial Soap and headed to Chicago to create a live-action content suite that takes a closer look at the everyday moments we don’t think twice about, but probably should. The goal was to highlight how quickly things can get messy, even in the most familiar settings.

By leaning into relatable, slightly uncomfortable details, we built a spot that follows one simple object through a chain of not-so-clean moments. It’s playful, a little gross, and hard to look away from in the best way. The result is a piece that grabs attention fast and leaves you thinking twice about what “clean” really means.