AION - A Playful Approach to Benefit-Led Commercial Content

Creative Concept

Video Production

Product Brand

Commercial

The Brief

We teamed up with AION to produce a 30-second commercial video (plus social cuts) designed to introduce their Mosquito Barrier to consumers—driving brand awareness and supporting retail sales in a fun and engaging way. Our concept, The Backyard Divide, leans into everyday backyard moments—like grilling with the family—while using playful contrast in the storytelling to show how AION keeps the bugs at bay. When one yard is peaceful and the other is a total mosquito nightmare, the message is clear: “Fill. Shake. Hang.” and enjoy the difference. We used subtle humour, lifestyle-driven visuals, and a clear product takeaway to bring AION’s branding to life—keeping things light, relatable, and built to stick with viewers.

Hero Video

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Social Edits

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Behind the Scenes

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