Immersive Lifestyle Content for T-Mobile’s Gen Z Campaign
Lifestyle Video
Photography
Social First
UGC
Project Brief
For T-Mobile’s Gen-Z social campaign, we produced a suite of video and photography content that captures connection in its most authentic form—whether scaling rocks or stargazing fireside.
One concept followed a group of friends on an outdoor bouldering adventure, using T-Mobile’s service to find a hidden climbing spot. We captured wide-angle action, chalky high-fives, and Polaroid-style stills with Magenta accents woven into the details.
The second brought the vibes to a glowing campfire hangout—slow-mo sparks, shared playlists, and a stargazing app passed around like a secret.
Both edits layered dreamy stills with dynamic footage, creating an immersive, scrapbook-style aesthetic that feels raw, nostalgic, and undeniably Gen Z.
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